Preparing Your Store For The Holiday Rush
With the holiday season right around the corner, retail store owners should start preparing now for the massive flood of shoppers. According to the National Retail Federation (NRF), holiday sales last year came to roughly $579.5 billion, which was up from 2011's $560.2 billion. And while the nation's continues to struggle, analysts expect this year's retail holiday season to be even more successful. If you're the owner or manager of a retail store, keep reading to learn some simple ways to prepare for the upcoming holiday rush.
Hire Additional Employees
You can't expect to run a retail business through the holiday using the same number of employees you typically do throughout the rest of the year. The influx of new shoppers will quickly eat through your resources, which is why it's important to get additional help. You can choose to either schedule more employees to work the same shift, or you can hire new employees to help your store during this critical time. The bottom line is that you're going to need extra manpower to muscle your way through the holiday season.
Of course, we can't talk about holiday preparations for retail businesses without mentioning Black Friday. The day after Thanksgiving, known as Black Friday, is the nation's busiest shopping day. Shoppers eagerly go out in full force to find rock-bottom prices on consumer goods and products. Major retails are constantly pushing the envelop with their Black Friday sales. For instance, apparel retailer Old Navy is giving away $1 million to a single lucky Black Friday shopper, while Wal-Mart is selling a 32” high-definition flat-screen TV for $98. These are just a few incentives stores use to attract customers on Black Friday.
So, what steps can you take to attract shoppers on Black Friday? If you snoop around at some of the top retailers, you'll notice they do a couple of things during Black Friday:
- Offer exceptionally good deals
- Promote them through print and online advertisements
- Open early and stay open late
Lastly, make sure your retail store is fully stocked and ready for the holiday season. There's nothing more frustrating for shoppers than visiting a store to purchase a product only to discover it's sold out. This not only leaves a bad impression on the shopper, but they'll probably take their business to one of your competitors. Don't underestimate the amount of shoppers you'll receive during the holiday season.