5 Tips for Selling Products Online

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Acquiring valuable items through storage auctions is only one step in the process of running a successful business. Assuming you are trying to turn a profit, you’ll need to resell these items. While you can always sell your items at pawn shops and independent stores, a smarter solution is to sell them online. Doing so will allow you to reach a larger audience, which in turn translates into faster and more lucrative transactions.

Take Good Product Pictures

Don’t underestimate the importance of taking clear, high-quality pictures of your products. Consumers will often base their purchase decision almost solely on the product pictures, which is why it’s important to use the right ones. So if you haven’t done so already, consider using a professional-grade digital camera to take photos of your products.

Reduce Site Load Times

Load times will play a direct role in your ability to sell products online. The world’s largest online retailer Amazon conducted a study a while back in which it discovered that for every 100ms increase in load times, it suffered a 1% loss of sales. Many consumers are unwilling to wait long times for a website to load, so make sure your site loads within a reasonable amount of time. You can speed up your site’s load times by choosing a reputable web host, enabling browser caching and GZIP compression, and cleaning up the code.

Promote Your Products

Placing online ads and listings for your products may not be enough to drive sales. Unless consumers actually see your listings, it’s not going to be of much value. So, how do you promote your online listings? There are dozens of different ways to do this, ranging from online advertising like Google Adwords and Bing Ads to social media, blogging and “banner buys.”

Use a Professional Web Design

Assuming you plan on selling products on your own website instead of a third-party site, it’s recommended that you invest in a professional web design. Some consumers may be hesitant to pull out their credit card and make a purchase on your website if it looks generic and unprofessional. You can install greater trust and confidence, however, by using a professional web design.

Diversity

The single most important tip for selling products online is to diversify. In other words, don’t place all of your eggs in one basket. Branch out by selling your products on multiple platforms. If one of your main platforms goes down or otherwise stops driving sales, you’ll have others to sustain your sales.


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