And now for Part 2, the thrilling conclusion of your guide to selling on Etsy! As I promised last time, I’m going to go over what items are your best bet to sell to hopeful vintage hunters.
Let’s jump right into it!
Strategize: Know Your Audience!
Now, before you decide to use Etsy to sell your super rare mint condition 1859 Indian head coin for $7,000…..you might want to rethink that. Etsy is targeting a very specific demographic. Most people who use Etsy are looking for, or selling items that are out of the norm, but also fun. They’re tired of seeing the same old stuff. They’re looking for items that are unique, playful and practical–not dusty old antiques. Save those for eBay or an antique dealer. There’s a time and place for everything.
You can use this knowledge on demographics to your advantage to sell to avid collectors who go out of their way to search for certain items. For example, Japanese pose dolls are a very popular on Etsy. These dolls (an example is shown on the right) were popularly produced in Asia, usually Japan, in the 1950’s-1980’s. They’re easy to pick out of a crowd with their huge painted eyes and colorful, elaborate clothing. A popular brand to look for is “Bradley”. A lot of people overlook these dolls, and the problem is that lot of people don’t know what they’re worth to the collectors.
Avid collectors are willing to pay upwards of $30, $50, and even in rare cases, $100 for one of these dolls in excellent condition. That’s the beauty of selling online to people all over the world who are specifically looking for a certain item–they are willing to pay a higher price for something that they really, really want and can’t readily get at the local Wal Mart. Not to say that you should jack up the prices super high in hopes of making a quick buck. As I’m sure you know, collectors know a cheat when they see one. Always, always, always do your research.
Remember: Kitsch is the New Black
Besides dolls, Etsy is a great place to sell lots of other vintage goodies. A very popular style on Etsy is kitsch, defined as “something of tawdry design, appearance, or content created to appeal to undiscriminating taste”. What kitsch translates to in Etsy language is pretty much any colorful, bizarre decor from the 50’s-70’s, and anything with owls, mushrooms, or girls with polka dot dresses. In fact, all of the photos in this blog post (and the previous post) are excellent examples of the kitsch you’d find on Etsy. People love this stuff. Once you’re on Etsy long enough, you’ll get a feel for it.
But there’s so much more than that! Here’s a quick list of other vintage items that sell very well on Etsy:
- Vintage clothing, accessories, shoes
- Home decor: Knick knacks, Tchotchkes, wall hangings
- Holiday decorations
- Bowls, plates, canisters, teacups, salt and paper shakers…remember, if it’s kitsch, it’s a go!
- vintage beads/cloth scraps/broken jewelry pieces (yes, really! Crafters love to recycle old stuff to make new pieces!)
Conclusion: Knowledge = Profit
Were you gonna give all of that “junk” to the thrift store? Not so fast! Do your research–browse through the vintage items on Etsy, see what’s selling and for how much…and you could be doubling your profit on those creepy, tacky, smiling mushroom figurines you found in your latest unit. Hey, if you find the right niche, you can make profit on just about anything.
All photos in this post are from http://thetinyhobo.blogspot.com/